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Live track · 10 topics
⏱ ~2 weeks at 1 topic/day
Product Marketing / Growth Manager
Bring products to market and make them grow.
10 topics · 4 parts
Quiz-gated
Certificate
~120 min to complete
💰 Earnings snapshot
Entry level
$70,000–$90,000
Mid level
$90,000–$115,000
Senior
$125,000–$180,000
📈
Demand:
Moderate
⏱
Avg. time to hire:
3–5 months
View full salary breakdown →
Tools you'll use
Slack
free
Google Workspace
free
Notion
free
Zoom
free
Essential reading
📖
Range
David Epstein
Why generalists thrive in specialized worlds — perfect for career changers.
📖
So Good They Can't Ignore You
Cal Newport
How to build career capital.
Skills checklist
0/6 checked
Understand the role basics
Know the key tools
Know common metrics
Complete the track
Pass all topic quizzes
Build a portfolio project
📚
Start with Topic 1
— all tracks begin at absolute beginner level. No prior knowledge needed.
0%
Your progress
0 of 10 topics
Part 1
Part 1 — Foundations
3 topics
1
What is Product Marketing and Growth?
Beginner
Free preview
Free
2
How these differ from other roles
Beginner
Free preview
Free
3
Understanding the market and customer
Beginner
Members only
Pro
Part 2
Part 2 — Product Marketing Core
3 topics
4
Positioning and messaging
Intermediate
Members only
Pro
5
Go-to-market and launches
Intermediate
Intermediate
Members only
Pro
6
Content and sales enablement
Intermediate
Intermediate
Members only
Pro
Part 3
Part 3 — Growth
3 topics
7
The growth funnel
Advanced
Intermediate
Members only
Pro
8
Growth experiments and channels
Advanced
Advanced
Members only
Pro
9
Marketing metrics and tools
Advanced
Advanced
Members only
Pro
Part 4
Part 4 — Career
1 topics
10
Landing the job
Advanced
Advanced
Members only
Pro
Start · Topic 1
Bootcamp · Premium
Ready to apply it? Build the capstone & prep for interviews
A portfolio of real artifacts, interview drills, and a paced program.
Career snapshot
Starting salary
$70,000 – $115,000
Senior salary
$125,000 – $180,000
Open jobs (LinkedIn)
110,000+
Avg. time to hire
3–5 months
Job titles to search
Product Marketing Manager
Growth Manager
PMM
Demand Gen Manager
Track tools
Revision quiz
Certificate
Compare roles
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